We live in a world of technological advancements. These are so many technologies which we encounter in day-to-day life. Augmented Reality, Virtual Reality, Artificial Intelligence, Deep Learning, Machine Learning, and of course Deepfake.
What is Deepfake technology?
- The Deepfakes meaning comes from an underlying technology called deep learning.
- Simply put, Deepfake is a synthetic media that involves computer-generated fake videos.
- Deepfake AI combines images and audio to create a completely new footage to deliver statements and messages, or perform actions that have never happened in reality.
- A Deepfake video is created using an AI powered digital software and machine learning.
- AI-generated Deepfake is really hard to identify, as the Deepfake video appears real and convincing.
- Deepfake is not only video content but can also be audio content or a combination of both.
- Deepfakes are created, modified, altered, or synthesized using deep learning technology.
- A Deepfake video compels the viewers or listeners to believe that the information or message shown to them is true. However, in reality, it is a false one.
Different areas where AI-generated deepfake video and audio has many positive use cases
Deepfake offers a lot of advantages in different areas and industries. Some of them include:
- Film production
- Forensic science
- Education
- E-learning
- Healthcare
- Entertainment
- Digital communication
- E-commerce
- Gaming
- Material science
- Computer Science
- Social media
How are Deepfakes created?
- Machine learning and Deep learning both form the core of Deepfake. Both these technologies have allowed creation of Deepfakes at a faster pace and lower cost.
- The first step towards creation of a Deepfake video is training the neural network on the real video footage of the person.
- Training for several hours provides a real understand of how the person in the video appears from various angles.
- The trained neural network is then combined with computer-generated graphics.
- The copy of the person in the original video is superimposed on another person.
- AI-generated deepfake is much faster and easier to make, all thanks to artificial intelligence.
- When creating Deepfakes, a Deepfake audio generator is used to record the voice clearly with any external noise or background interruptions.
- The Deepfake audio generator creates speech that is identical and equivalent to that of the original speaker.
“Not Just A Cadbury Ad” – A real-world example of Deepfake application
There are several real-world Deepfake examples that you might have seen. Here is one that you can recollect easily, considering the brand and the celebrity involved.
The famous chocolate brand ‘Cadbury’ has made use of artificial intelligence and machine learning technology to enable customers to create a customized Deepfake advertisement using the face or voice of the famous Bollywood actor Shahrukh Khan.
Cadbury, as a part of its ‘NoJustACadburyAd’ campaign, is allowing customers to create an advertisement for their local store for free with Shahrukh Khan. In the Deepfake, Shahrukh Khan is seen promoting the local stores (electronics, footwear, grocery) by directly mentioning the name of the shop. Cadbury has launched this campaign to help promote the local stores whose businesses have suffered a lot due to the COVID-19 pandemic.
In the Deepfake video, Cadbury is using the actor’s voice and face to mention the name of the local store. The synthetic Deepfake video is generated through deep neural networks. Customers can create the AI-generated Deepfake and receive it on their smartphones in 30 minutes.
Applications of Deepfake
There are many positive Deepfake applications in the real-world. Some of them include:
Education and Learning
- Teachers in the classroom can make learning more fun and interactive using Deepfake.
- Lectures and learning sessions for students can be more engaging if Deepfake technology is adopted by teachers.
- With a Deepfake video, it is possible to bring historical characters back to life in front of the students so that they can understand the events that happened in the past much better.
No language barrier
Deepfake is a great way to eliminate the language barrier by using AI technology. The famous advertisement where David Beckham is seen to be speaking nine different languages to give a message for the Malaria Must Die Campaign is a great example of what Deepfakes can do to overcome the language barrier.
News reporting and media
News reporters, journalists, and human rights activists who have to report atrocities of people make use of Deepfake videos to mask the people’s voice and face and protect their identity in front of the viewers.
Expanding the reach
- Influencers can create Deepfakes to broaden their reach and reach out to many online followers.
- Brands across the globe can reach numerous customers by creating a personalized message for them using Deepfake videos.
Deepfake has got tremendous potential and power to positively influence and impact the day-to-day life of people. Explore our resources and know more about AI and related technologies with us.
